WPP plc

High school (ages 12+)
People & Society

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/wpp-plc

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the corporate structure?A multinational communications, advertising, public relations, technology, and commerce holding company
2. What is the primary stock exchange listing?London Stock Exchange
3. What did WPP start out making before it became an advertising company?WPP originally made wire shopping baskets. It began as a company called Wire and Plastic Products in 1982.
4. Who helped turn WPP into a big advertising company?Sir Martin Sorrell led the change. He saw a future in marketing services and grew the company.

Conglomerate: A large company composed of several different businesses, often in unrelated industries.
Market Research: The process of gathering and analyzing information about consumers and markets to inform business decisions.
Brand Equity: The commercial value derived from consumer perception of the brand name of a particular product or service.