Visual hierarchy

High school (ages 12+)
Art & Creativity

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/visual-hierarchy

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the core function?To guide the viewer's eye and communicate the relative importance of information
2. What is the key principles employed?Scale, color, contrast, typography, proximity, alignment, and white space
3. Why do designers use big shapes or bright colors?Bigger or brighter things catch our eyes first, so designers use them to show what’s most important.
4. How does spacing help us read better?When designers leave empty space around important parts, it makes those parts stand out and keeps the page from looking crowded.

Information Architecture: The practice of organizing, structuring, and labeling content effectively.
Cognitive Load: The amount of mental effort required to process information.
Perceptual Tendencies: Innate ways humans naturally perceive and interpret visual information.