Two-step flow of communication

High school (ages 12+)
Thinking & Learning

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/two-step-flow-of-communication

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the communication model type?A theory explaining media influence and opinion formation through social networks
2. What is the contemporary relevance?Applicable to understanding the influence of social media influencers and digital communication
3. Who are opinion leaders and why are they important?Opinion leaders are people who read or watch a lot and talk about it with others. They help explain and decide what the news means for their friends.
4. How did the two-step flow idea change the way we think about TV and radio?It showed that TV and radio don't always decide what people think directly; instead, people talk to each other and share ideas.

Opinion Leader: An individual who, due to their perceived expertise or social standing, significantly influences the attitudes and behaviors of others regarding specific topics.
Interpersonal Communication: The direct exchange of information, ideas, and feelings between two or more people, often involving face-to-face interaction or mediated conversation.
Media Effects: The social, psychological, and cultural impacts that mass media have on individuals and society, ranging from opinion changes to behavioral shifts.
Hypodermic Needle Model: An early theory suggesting that mass media messages are powerful and directly injected into a passive audience, leading to uniform effects.