The Oregon Duck

High school (ages 12+)
People & Society

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/the-oregon-duck

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the institutional affiliation?Official mascot of the University of Oregon Ducks athletic program
2. What is the intellectual property basis?Developed through a special licensing agreement with Disney, inspired by Donald Duck
3. Why does the Oregon Duck look like Donald Duck?The university made a licensing deal with Disney so the mascot can use Donald Duck’s style and bring instant fun and energy.
4. How does the Oregon Duck help at sports games?It dances, talks to the crowd, and cheers loudly to make everyone feel excited and united.

Intellectual Property Licensing: Legal permission to use copyrighted or trademarked material, like characters or logos.
Brand Synergy: The combined effect of different brands working together to create a stronger overall impact.
Institutional Identity: The unique character, values, and image of an organization, such as a university.
Fan Engagement: The process of interacting with and involving fans to build loyalty and excitement.