Spotify Wrapped

High school (ages 12+)
Science & Technology

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/spotify-wrapped

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the campaign origin year?Spotify Wrapped was first launched in 2016
2. What is the annual release cadence?It is released annually, typically between November 29 and December 6
3. When does Spotify Wrapped come out each year?It is released between late November and early December every year.
4. How does Spotify Wrapped show my favorite songs?It collects how many times you play songs and uses algorithms to pick your top songs and artists.

Viral Marketing Campaign: A promotional strategy designed to spread rapidly through online sharing and social networks.
User-Generated Content (UGC): Content, such as social media posts, created and shared by users rather than the brand itself.
Algorithmic Analysis: The use of computer programs to process and interpret large sets of data to find patterns.
Brand Loyalty: The tendency of consumers to continue buying a specific brand's products or services over others.