Social and behavior change communication

High school (ages 12+)
People & Society

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/social-and-behavior-change-communication

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the distinguishing feature?Differentiates from behavior modification (clinical) and social impact entertainment (story-first approach)
2. What is Social and Behavior Change Communication (SBCC)?SBCC is a smart, evidence‑based way to use talking and sharing ideas to help people change habits and build healthier communities. It goes beyond giving facts and encourages discussion, thinking, and lasting change.
3. Why do people use SBCC instead of just giving information?Because one‑way information sometimes misses how people think and feel. SBCC talks with people, listens to their questions, and uses science about how habits form to make the messages stick.

Formative Research: Systematic investigation to understand audience characteristics, beliefs, and barriers influencing behavior.
Audience Segmentation: Dividing a population into distinct groups for targeted and relevant communication strategies.
Interpersonal Channels: Communication modalities involving direct interaction between individuals, such as counseling or group discussions.