Red Bull

High school (ages 12+)
Food & Cooking

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/red-bull

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the founding partnership?Dietrich Mateschitz and Chaleo Yoovidhya
2. What is the brand strategy?Focus on proprietary extreme sports events and stunts to build brand myth
3. What is Red Bull and where did it come from?Red Bull is an energy drink that started from a Thai tonic called Krating Daeng. It was changed to a fizzy drink for people in Europe.
4. Why does Red Bull say it gives you wings?The slogan comes from the idea that the drink can make you feel more energetic and ready to do exciting things, like the famous jump from the stratosphere.

Psychoactive Ingredients: Substances that affect the mind, mood, or behavior.
Central Nervous System Stimulant: A drug that speeds up brain activity and bodily functions.
Brand Myth: A compelling narrative or set of associations that imbues a brand with aspirational qualities and cultural significance.