Public relations

High school (ages 12+)
People & Society

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/public-relations

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the core functionality?Involves research, planning, communication execution, and evaluation of communication programs
2. Why do companies need public relations?Companies use PR to build a positive reputation, keep customers happy, and help people feel confident in buying their products or hiring their workers.
3. How do PR professionals help a business during a crisis?When something bad happens, PR experts quickly give clear, honest information to calm worries and protect the company’s name.

Stakeholders: Individuals or groups who have an interest in or are affected by an organization's activities.
Reputation Management: The process of influencing and controlling an individual's or an organization's reputation.
Integrated Marketing Communications (IMC): Coordinating various promotional elements and marketing activities to deliver a unified message.