Preference test

High school (ages 12+)
Thinking & Learning

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/preference-test

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the common test designs?Paired comparison, ranking, and monadic rating tests
2. What is the application scope?Extends to food, beverages, cosmetics, packaging, industrial design, and user experience research
3. How do scientists find out which food people like best?Scientists give people small tastes or samples of the foods. They ask the people to choose the one they like best or put them in order from most to least. This shows which flavors or textures are the most fun.
4. Why do companies use preference tests before selling new products?Companies want to know if a new product will be popular before spending a lot of money. A good preference test means the product could sell well. A bad test can stop the product from being made or help change it.

Sensory Science: The scientific discipline concerned with the measurement and analysis of product characteristics perceived by the senses.
Conjoint Analysis: A statistical technique used in market research to determine how people value different attributes that make up an individual product or service.
Statistical Significance: The probability that an observed result is not due to random chance but reflects a real effect or difference.