Political campaign

High school (ages 12+)
People & Society

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/political-campaign

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the key modern components?Digital advertising, social media engagement, data analytics, polling, and traditional media outreach
2. What is the societal role?Facilitates public discourse, educates voters, and legitimizes democratic governance
3. Why do candidates use rallies and town halls?Rallies and town halls let candidates meet people face‑to‑face, explain their plans, and answer questions. They help people feel connected to the candidate.
4. How do campaigns use computers and phones to talk to people?Campaigns use computers and phones to find out who cares about certain issues and send them messages that match their interests. This is called micro‑targeting.

Electoral College: A body of electors established by the U.S. Constitution, constituted by each state to elect the President and Vice President.
Get Out The Vote (GOTV): Campaign efforts to ensure that registered supporters actually cast their ballots on election day.
Swing State: A state where the outcome of an election is uncertain and could be won by either the Democratic or Republican candidate.
Political Action Committee (PAC): A type of organization in the U.S. that pools campaign contributions from members and donates to campaigns for or against candidates.