Nielsen Media Research

High school (ages 12+)
People & Society

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/nielsen-media-research

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. When was Nielsen Media Research built?1923
2. What is the location?Headquartered in New York City, New York, USA
3. What is the key measurement focus?Television, radio, film, and digital media audiences
4. What is Nielsen Media Research and why do TV shows care about it?Nielsen Media Research counts how many people watch TV shows. The numbers help networks decide which shows are popular and worth keeping.
5. Where is Nielsen Media Research's main office and why is that place special?Its headquarters are in New York City, a city full of TV companies and advertisers. Being there lets Nielsen talk quickly to the people who make and buy TV shows.

Audience measurement: The systematic process of collecting and analyzing data on the size and characteristics of media consumers.
Media fragmentation: The increasing number of media channels and platforms available, leading to smaller, more specialized audiences.
Cross-platform measurement: The practice of tracking audience engagement across multiple media types, such as TV, web, and mobile.
Advertising rates: The prices that media outlets charge advertisers for placing advertisements on their platforms.