Mattel

High school (ages 12+)
Making & Design

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/mattel

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the founding year?1945
2. What is the founders?Harold Matson, Ruth Handler, Elliot Handler
3. What is Mattel and what toys does it make?Mattel is a company that makes popular toys like Barbie and Hot Wheels.
4. Who started Mattel and when?Mattel was founded in January 1945 by Harold Matson and the Handler couple, Ruth and Elliot.

Multinational Corporation: A business organization that operates in multiple countries, with its headquarters typically in one nation.
Brand Equity: The commercial value derived from consumer perception of the brand name of a particular product or service.
Intellectual Property: Creations of the mind, such as inventions, literary and artistic works, designs, and symbols, used in commerce.
Synergistic Ecosystem: A system where different parts work together to produce a combined effect greater than the sum of their individual effects.