Marshall McLuhan

High school (ages 12+)
Thinking & Learning

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/marshall-mcluhan

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. When was Marshall McLuhan born?July 21, 1911
2. When did Marshall McLuhan die?December 31, 1980 (age 69)
3. Where was Marshall McLuhan born?Edmonton, Alberta, Canada
4. Who was Marshall McLuhan?He was a Canadian thinker who studied how TV, computers, and other media change the way we see the world.
5. What does "the medium is the message" mean?It means that the way information is delivered, like TV or print, has a bigger effect on people than the actual content of the message.

Media Ecology: The study of media environments and how they shape human perception, social organization, and cultural practices.
Global Village: McLuhan's concept describing the world's transformation into a single community due to electronic media, facilitating instant communication and shared experiences.
The Medium is the Message: The core principle that the characteristics of a communication medium itself, rather than its content, exert the most profound influence on society and individuals.
Sensory Ratio: McLuhan's idea that different media emphasize or de-emphasize certain human senses, altering our perception and cognitive balance.