Marketing

High school (ages 12+)
People & Society

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/marketing

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the economic significance?Drives consumer demand, fosters competition, supports innovation, and contributes significantly to GDP
2. Why do companies use marketing?Companies use marketing to find out what people need, make products that fit those needs, and build good relationships so people keep buying.
3. How has marketing changed over time?In the past, marketing was word‑of‑mouth or newspaper ads, then radio and TV, and now it uses the internet and social media to talk directly with people.

Value Proposition: The unique benefit or solution a product or service offers to its target customers.
Market Segmentation: Dividing a broad consumer market into smaller groups with shared characteristics.
Brand Equity: The commercial value derived from consumer perception of the brand name of a particular product or service.