Les Wexner

High school (ages 12+)
History & Culture

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/les-wexner

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. When was Les Wexner born?September 8, 1937
2. What is the key acquisitions?Transformed Victoria's Secret from a small catalog business into a global brand
3. What is the business philosophy?Focused on creating aspirational brands, unique shopping experiences, and strong consumer engagement
4. Who is Les Wexner?Les Wexner is a very smart businessman who built a big retail company that sells clothes, soaps, and other products.
5. How did Les Wexner start his business?He began with a small women's clothing shop called The Limited in Columbus, Ohio, and grew it into a big business.

Retail Conglomerate: A large company that owns many different businesses in the retail sector.
Consumer Psychology: The study of how people make decisions about what to buy, use, and throw away.
Brand Equity: The commercial value derived from consumer perception of the brand name of a particular product or service.