Google AdSense

High school (ages 12+)
Science & Technology

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/google-adsense

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the program type?A Google-administered advertising program for website publishers
2. What is the core functionality?Serves contextual text, image, video, or interactive media advertisements
3. How does AdSense decide which ads to show?AdSense looks at the words on the page and the visitor's browsing history. It picks ads that match the page topic and the visitor's interests.
4. Why do ads on websites help the people who make the sites?When visitors click or view the ads, the site owners earn money. That money lets them keep the site running without charging readers.

Contextual Advertising: Displaying ads that are relevant to the content of the webpage they appear on.
HTTP Cookies: Small data files stored on a user's computer to track browsing activity and preferences.
Cost-Per-Impression (CPM): An advertising pricing model where advertisers pay for every thousand times an ad is displayed.
DoubleClick: A Google-owned advertising technology company whose offerings are integrated with AdSense.