Family in advertising

High school (ages 12+)
People & Society

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/family-in-advertising

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. Why do ads often show families?Ads show families because families make people feel safe, happy, and connected. Showing them helps people imagine buying the product as part of a happy family life.
2. What does a family look like in old ads?In older ads, families usually had a dad who worked and made decisions, a mom who cooked and took care of the kids, and the kids, showing a simple, tidy home life.

Industrial Revolution: A period of profound technological, socioeconomic, and cultural change marked by the shift to industrial production.
Sociological Impact: The effect that social structures, institutions, and interactions have on individuals and groups.
Aspirational Marketing: A strategy that links products to the desired lifestyles or achievements of consumers.