Estée Lauder (businesswoman)

High school (ages 12+)
People & Society

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/est-e-lauder-businesswoman

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. When was Estée Lauder (businesswoman) born?Josephine Esther Mentzer, July 24, 1906
2. Where was Estée Lauder (businesswoman) born?Corona, Queens, New York, USA
3. What is the co-founded?Estée Lauder Cosmetics in 1946 with husband Joseph Lauder
4. What is the initial product focus?Skincare creams, notably the 'Super Rich All-Purpose Creme'
5. What made Estée Lauder a famous businesswoman?She started a cosmetics company in 1946 and used free samples and personal demos to help people try her products.
6. How did Estée Lauder begin her company?She and her husband Joseph opened Estée Lauder Cosmetics with a small amount of money and one product, the Super Rich All-Purpose Creme.

Conglomerate: A large company formed by the merging of separate and diverse firms.
Consumer Psychology: The study of how consumers make decisions about purchasing goods and services.
Brand Equity: The commercial value derived from consumer perception of the brand name of a particular product or service.
Market Penetration: The extent to which a product is recognized and bought by customers in a particular market.