Edward Bernays

High school (ages 12+)
People & Society

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Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/edward-bernays

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. When was Edward Bernays born?November 22, 1891
2. Where was Edward Bernays born?Vienna, Austria
3. What is Edward Bernays known for?Pioneering public relations, developing propaganda techniques, and coining the term 'engineering consent'
4. What is the related topics?Psychoanalysis, mass media theory, propaganda studies, consumer behavior, ethical communication
5. Who was Edward Bernays and why is he famous?Edward Bernays was a man from Vienna who is called the father of modern public relations. He used ideas from his uncle Sigmund Freud to help companies and governments talk to people.
6. What is "engineering consent" and why did Bernays use it?It is a way of shaping what people think and do by using smart messages. He believed that by understanding feelings and symbols, he could guide people’s choices.

Public Relations: The strategic management of information and communication to influence public perception and build relationships.
Engineering Consent: Bernays' concept of shaping public opinion and behavior through systematic persuasion and psychological appeals.
Propaganda: Information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.