Duck Commander

High school (ages 12+)
History & Culture

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/duck-commander

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the company founder?Phil Robertson, a former football quarterback at Louisiana Tech University
2. What is the initial business location?A dilapidated boat, serving as a workshop for 25 years
3. Who started Duck Commander?Phil Robertson, a former football quarterback, invented the duck call and started the company.
4. How did Duck Commander become famous on TV?The family made a reality show called "Duck Dynasty" that showed their life and business, which many people loved.

Patent: A government-granted exclusive right to an inventor for a limited period, preventing others from making, using, or selling the invention.
CEO (Chief Executive Officer): The highest-ranking executive in a company, responsible for overall management and strategic decision-making.
Media Franchise: A collection of intellectual property that includes multiple related works, such as films, television shows, books, and merchandise, often originating from a single source.
Brand Diversification: The strategy of expanding a company's product line or services into new markets or categories to reduce risk and increase revenue.