Design management

High school (ages 12+)
Making & Design

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/design-management

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is design management?Design management is like being the boss of cool ideas, making sure great products and fun experiences get made.
2. Why is design management important for companies?It helps companies make better products, stand out from others, and keep customers happy.

Design Thinking: A human-centered, iterative problem-solving methodology focused on empathy, ideation, prototyping, and testing.
Brand Equity: The commercial value derived from consumer perception of the brand name of a particular product or service.
Abductive Inference: A form of logical inference that seeks the simplest and most likely explanation for an observation.