Dataveillance

High school (ages 12+)
Thinking & Learning

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/dataveillance

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the etymological origin?A portmanteau derived from 'data' and 'surveillance', signifying information-based observation
2. How does dataveillance collect information?It watches the data that travels through networks and looks at things like who sent a message, when it was sent, and where it came from. It also records what we click, buy, or search for on websites.
3. Why do companies use dataveillance for advertising?By studying all that data, companies learn what people like and can show ads that match those interests. This makes the ads more useful and helps businesses sell products better.

Dataveillance: The practice of monitoring and collecting digital data and metadata generated by online activities.
Metadata: Information that describes other data, such as the sender, recipient, and timestamp of an email.
Digital Footprint: The cumulative record of an individual's online activities, including browsing history, social media posts, and transactions.
Mass Dataveillance: The surveillance and collection of data from large populations rather than specific individuals.