Cocoa Puffs

High school (ages 12+)
Food & Cooking

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/cocoa-puffs

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the product category?Chocolate-flavored puffed grain breakfast cereal
2. What is the primary manufacturer?General Mills
3. When were Cocoa Puffs first made?General Mills first made Cocoa Puffs in 1956, a long time ago.
4. How are Cocoa Puffs made?First the corn and rice are puffed by heating and pressure, making them airy. Then the pieces are coated with cocoa, sugar, and other flavors to give them chocolate taste and keep them crunchy.

Extrusion (Food Processing): A manufacturing process where ingredients are pushed through a die under pressure to form specific shapes, often used for cereals.
Brand Equity: The commercial value derived from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
Market Penetration: The extent to which a product is recognized and bought by customers in a particular market.
Brand Extension: A new product or service introduced under an existing brand name to enter a new market or category.