City marketing

High school (ages 12+)
People & Society

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/city-marketing

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. Where is City marketing?Applicable to cities globally, varying by specific urban context
2. When was City marketing built?Dates vary immensely, from ancient settlements to modern urban developments
3. What is city marketing?City marketing is like advertising a city to make people want to visit, move, or invest there. It uses ads, events, and good stories to show what the city can offer.
4. Why do cities want to be famous?Famous cities can bring more tourists, new businesses, and people who want to live there, which helps the city grow and become happier for everyone.

Place Marketing: The strategic application of marketing principles to promote geographical locations like cities and regions.
Foreign Direct Investment (FDI): An investment made by a company or individual from one country into business interests located in another country.
Globalization: The process by which businesses or other organizations develop international influence or start operating on an international scale.
Stakeholders: Individuals or groups who have an interest or concern in a particular city or project.