Carabao Energy Drink

High school (ages 12+)
Food & Cooking

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/carabao-energy-drink

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the founding company?Carabao Tawandang Co Ltd
2. What is the year of establishment?2002
3. Why does Carabao Energy Drink use a water buffalo in its picture?The water buffalo is a symbol of hard work and strength in Thailand. Using it shows that the drink can help you stay strong and focused.
4. Where can I find Carabao Energy Drink?It started in Thailand, then came to Europe, the United States, China, India, and Australia. You can look for it in stores that sell international drinks.

Brand Ethos: The fundamental values, beliefs, and character that define a brand's identity and purpose.
Market Penetration: The extent to which a product is recognized and bought by customers in a particular market.
Neurotransmitter: A chemical messenger that transmits signals from a neuron across a synapse to a target cell.
Cultural Resonance: The ability of a brand or product to connect with and be meaningful to a specific cultural group.