Bozoma Saint John

High school (ages 12+)
History & Culture

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/bozoma-saint-john

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. When was Bozoma Saint John born?January 21, 1977
2. Where was Bozoma Saint John born?Accra, Ghana
3. Who is Bozoma Saint John?Bozoma Saint John is a Ghanaian-American marketing executive who helps big tech and entertainment companies make their brands feel exciting and real.
4. What did she do at PepsiCo?She worked at PepsiCo from 2005 to 2014 and eventually led the music and entertainment marketing division, creating campaigns that connected with fans.

Brand Engagement: The process of creating meaningful interactions between a company and its customers to foster loyalty and advocacy.
Cultural Resonance: The ability of a brand or message to connect with and reflect the values, beliefs, and trends of a particular culture.
Consumer Behavior: The study of how individuals, groups, or organizations select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants.