Billboard

High school (ages 12+)
Art & Creativity

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/billboard

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the strategic placement rationale?Maximizing high-density consumer exposure, primarily to vehicular traffic on major routes
2. What is the advertising function?Crucial for brand building, new product launches, and persistent brand reinforcement
3. Where do billboards usually stand?Billboards are usually put on busy roads, highways, and main streets where many cars travel. They are chosen so that lots of people can see them while driving.
4. Why do businesses use billboards?Businesses use billboards to show their products or services to many people at once. The big, clear pictures help people remember the brand even if they only look for a few seconds.

Vehicular traffic: The movement of cars, trucks, and other vehicles on roads.
Brand awareness: The extent to which consumers are familiar with a particular brand.
Consumer behavior: The study of how individuals make decisions about what to buy, use, and dispose of.