Aunt Jemima

High school (ages 12+)
Food & Cooking

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/aunt-jemima

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the original company name?The brand originated from the Pearl Milling Company
2. What is the year of brand discontinuation?The Aunt Jemima brand was officially retired in 2021
3. Why did Aunt Jemima change its name?The picture used for the brand was a stereotype that hurt people. The company decided to change the name to be fair and respectful.
4. Who was Nancy Green?Nancy Green was the first Black woman to model for Aunt Jemima. She showed the picture at a big fair in 1893.

Ready-mix product: A pre-packaged food item containing most necessary ingredients, simplifying preparation and cooking.
Mammy archetype: A racial stereotype of a Black woman, often depicted as a devoted domestic servant, originating in the American South.
Jim Crow era: The period in U.S. history from the late 19th century to the mid-20th century characterized by state and local laws enforcing racial segregation.
Sales promotion: Marketing strategies employed to boost sales, often involving advertising, personal selling, and public relations.