Audience

High school (ages 12+)
People & Society

Name:

Date:

Step 1 · Read the article

Open the article and read it at the level above. Then answer the questions below in your own words.

https://smallwhale.org/articles/audience

Write what each word means, using the article.

Do not copy the article. Write two things you learned, the way you would explain them to a friend.

Answers below are taken from the article’s stored facts, so they match what the student read.

1. What is the encoding/decoding model?Developed by Stuart Hall, it posits that audiences actively interpret media messages
2. What is the algorithmic curation?Digital platforms use algorithms to personalize content, potentially creating filter bubbles
3. How do audiences change the meaning of a story?People bring their own experiences and feelings, so they can agree with, change, or even disagree with what the creator intended.
4. Why are audiences important for making new movies or shows?The number of people who watch or read helps decide if a movie gets made, and their comments can make a story better.

Psychographics: The study of consumers' attitudes, values, lifestyles, and interests to understand their behavior.
Filter Bubble: An intellectual isolation that can result from personalized searches and algorithmic content curation.
Prosumer: A person who consumes and produces content, blurring the lines between audience and creator.